The campaign takes on the pressing issue of railway safety and have spread awareness among commuters to deter them from crossing tracks and travelling on the rooftop of trains, which have ended many lives and maimed even more. This is an extension of its larger campaign from atop a bridge at one of Mumbai’s busiest railway stations – Dadar between 7am to 11am each morning, until we gets a minimum volunteers to support the cause and spread the awareness. In view of above subject we interacted with the passengers on the reasons why they go about endangering themselves, people who have survived accidents have share their stories so also those who have lost someone close in railway accidents.
Our NGO Humanitarian Welfare & Research Foundation specializes in supporting tragedy struck areas, assisting less fortunate people, conducting multiple awareness drives, providing medical aid to emergency areas and various other awareness campaigns. Commenting on this campaign, 92.7 BIG FM “We are glad that stronger support of Shahid Kapur, Kunal Kohli and Vicky Bahri promoted this cause of safety on trains. As a responsible media brand that reflects the city’s passions and emotions, we believe in strive to change and discipline adoption through spreading awareness by our Radio partners .Radio been our major support in spreading awareness of this very critical message of railway safety among commuters. The campaign has been conceptualized to highlight the staggering number of accidents and dangers that commuters bring upon them. We are extremely thankful to the Western Railways and 92.7 BIG Fm for supporting this initiative. As a brand that celebrates Mumbai’s passions, this is our way to contribute to an issue so relevant to our community drive